Marketing Services

 

Strategy Development
The ARCSmart Marketing Services team draws on decades of experience from Madison Avenue to Silicon Valley, and many points in between. This team works with clients at all levels to develop strategies against specific initiatives or long term campaigns, typically followed up with project design, creative development and launch, execution and management, and ROI measurement. Applications include:

  • Acquisition / Demand Creation
  • Upsell / Cross-sell
  • Retention / Cultivation
  • Save / Winback
  • Lead generation
  • Brand development and identity
  • Target market identification and segmentation
  • Media channel recommendation and selection
  • Development of relevant benefit messaging
  • Specialized initiatives such as VIP programs, contests/sweepstakes, surveys, data mining/database building

Media Channel Expertise
The scope and experience of ARCSmart's involvement in both traditional and non-traditional communication channels is vast:

  • Direct Mail Creative and Production
  • Print Advertising
  • Web / Digital
    • Web site / micro site / page design and development
    • Social / Professional networks
    • Animated banners
    • E-mail marketing and address capture
    • Data-based surveys and reporting
  • Alternative / Awareness Media
    • Pay phone kiosks
    • Airport kiosks
    • Bus shelters
    • Vehicle wraps
    • Subway entrance panels
    • Cinema slides
    • Billboards
    • Wallscapes
  • Inbound / Outbound Call Center Dialogue
  • Field Sales Support
    • Inside Sales/Appt Setting
    • Sell Sheets
    • Collateral Kits
    • Brochures
  • Event / Point-of-Sale Promotion
    • Large format pull-up banners
    • Posters
    • Handouts/Take-One's
    • Premium items
    • Table tents/Shelf-talkers

Campaign Development
This experience allows ARCSmart to build communications platforms or campaigns that:

  • Increase the reach of messaging
  • Increase the frequency and absorption of messaging
  • Raise brand awareness
  • Generate leads, sales, and/or revenue
  • Increase the depth and breadth of customer involvement and engagement
  • Enhance the overall customer experience with the company and the brand